We build, acquire, and operate AI applications — engineered to endure.
AI APPS LLC owns and runs a portfolio of AI-native software businesses, operating each one directly. For a select few teams, we put that same operating depth to work on software of their own.
An operating company that runs the systems it owns — and advises only from what it has shipped.
We hold controlling positions in a portfolio of AI applications. Each business runs under its own name and team, on shared infrastructure, capital, and engineering depth. We don't allocate and wait — we ship, operate, and compound what one system learns into the next.
Advisory is our second process. The guidance we hand partners runs in production first — on our own infrastructure, customers, and teams — long before it reaches theirs. We keep that practice deliberately small.
Beyond the portfolio, we work alongside a few teams on the disciplines that decide whether AI software scales. Every engagement draws on something we operate ourselves.
Growth & acquisition
Acquisition architecture across the channels that compound — creative, media, and the data systems behind every dollar of spend.
Product & conversion
From first touch to daily habit: onboarding, conversion, and retention designed to sustain the business.
Payments infrastructure
Processor architecture, multi-currency, and chargeback strategy — the financial plumbing that survives scale.
Applied AI
Assistants and agents put to work in product and support, with the human oversight production demands.
Market entry
Entry and prioritization for new markets: real localization, regulatory diligence, and customer research.
Embedded operation
Multi-month engagements beside your team — doing the work in creative, channels, and hiring, not just the deck.
We build what we run.
Every decision is proven first with our own capital, teams, and customers — never theorized from the outside.
Concentrated by design.
Few systems, deeply held. We take on a small number of partners each year and decline far more than we accept.
Confidence kept.
Our partners and the work we do together are never the subject of case studies or public commentary.
Built to compound.
We optimize for growth that outlasts a market cycle, not the kind that wins a quarter and loses the year.
Let's connect.
Whether you're weighing an acquisition, an engagement, or simply whether we're a fit — we'd be glad to hear from you.
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